Leadership

José Mallabo is a seasoned marketing and communications professional with 32 years of experience spanning the U.S. and international markets. He excels in driving awareness, corporate reputation, and demand generation for Fortune 200 companies, startups, and in higher education.

Before joining Core in his current role, José led go-to-market teams at CollegeVine and StudentBridge. 

His higher education experience includes roles such as Chief Marketing/Revenue Officer and Vice President of Marketing Communications and Admissions at Morehouse College, Senior Vice President of Marketing, PR, and Advertising at SCAD, and Senior Vice President and CMO of Goodwill Industries of Middle Georgia and Helms College.

Prior to his focus on higher education, José spent the majority of his career in the tech sector, working with companies like Hewlett Packard, FedEx, Xerox, Kodak, eBay, and LinkedIn.

At eBay Inc., José spearheaded global corporate and financial communications efforts, overseeing the rebranding of the company’s online classifieds properties worldwide into eBay Classifieds Group. During his tenure at LinkedIn, he led international corporate communications, launching operations in Mumbai, Sydney, Toronto, and Amsterdam, while also building localized marketing and PR structures. José has also held senior positions at agencies such as Ketchum Public Relations and Text 100 Public Relations.

He holds a master’s degree in mass communications from San Diego State University and a bachelor’s degree in communications from La Salle University. José is based in Atlanta.